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— FAQ
Frequently AskeD Questions
Digital Marketing is all about driving the right audience to your company. Our Digital Marketing FAQ can help answer any questions you may still have about the services we offer. Here are answers to the most common Digital Marketing FAQs.
What is digital marketing and advertising?
Digital marketing is the promotion of a business through digital channels such as a website, search engine optimization, social media, email, or online paid advertising.
Why is digital marketing important?
Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.
A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.
What is Search Engine Optimization?
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
Do I really need a website?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
How does a website increase sales?
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
What is the difference between digital marketing and digital advertising?
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales.
How often should I update my web content?
As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.
If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.
What is content marketing?
Content marketing involves the creation and publication of online marketing materials in an effort to boost brand awareness and sales. While the online material does not always directly relate to specific products and services, the content should educate potential customers about product need.
How do you create effective content?
Before creating any content, ask yourself this question: “What am I trying to say and who am I saying it to?” Defining your purpose and audience is the most important step in content marketing. Once you find your voice, you will be able to design effective content that will catch the eyes of your audience. Once you have their attention, use short optimized copy to get your purpose across.
What are the 4 purposes of content?
In content marketing, there are four main purposes of content: entertain, educate, inspire, and convince. These purposes allow brands to effectively craft content for each step in the marketing funnel. Beginning with entertaining and ending with convincing, these purposes follow consumers on their journey from brand awareness to purchase.
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